> For the complete documentation index, see [llms.txt](https://jeff-world.gitbook.io/jeff-world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://jeff-world.gitbook.io/jeff-world/tokenomics/mechanism.md).
# Mechanism
JEFFWorld is a space where users, creators, and companies create the world together and a web3 platform.
### Utility Token
Users can do a variety of activities(city grooming, community activities, my room decoration, shopping, avatar decoration, etc.) just like in reality at JEFFWorld.
Users can also receive $JEFF Token based on their JEFFWorld stay, activity, contribution, etc.
Users can purchase the items they need at JEFFWorld, access the content, or purchase the products they need at various corporate stores (stores) with $JEFF Token as a reward.
* Activity rewards
* Available currency in JEFFWorld
### Metaverse Advertising Platform
At JEFFWorld, many companies purchase Ad Boards to promote or promote corporate brands to sell products, and the community also purchases ad accounts owned by JEFFWorld to provide information to users.
There are various advertising methods in JEFFWorld, and the higher the floating population, the higher the unit price of advertising is set for famous companies and famous communities.
50% of proceeds from advertising account sales go to $JEFF Token buybacks.
### Metaverse Commerce Platform
At JEFFWorld, the COM.Store allows companies to sell a variety of products. Users can also use the $JEFF token rewarded through the activity, and purchase products by Credit card, Mobile payment, or Wire transfer through Point payment or Payment Gateway (PG).
As a commerce platform, JEFFWorld has a business structure that accepts some of the payment amount as a commission.
**50% of the proceeds from the commission will be used for $JEFF Token buybacks.**
### Commercial Lease Platform
Most companies are participating by leasing some of the JEFFWorld commercial districts. Companies can reach users directly by being granted space through rent, and can hold various types of events such as Mini-games or Airdrops.
This means revitalizing the commerce district where the company is located, and **50% of the rent incurred in the process will be used for $JEFF Token buybacks.**
### Supply and Demand
The value of $JEFF is determined by supply and demand.
On the supply side, $1,400,000,000 of $JEFF Tokens are issued in a limited amount, and $JEFF Tokens are supplied to the market under the Token Distribution Plan.
On the demand side, there are incinerators through activities within JEFFWorld, and **buybacks** through platform profits such as **1) Metaverse advertising platform Profit**, **2) Metaverse commerce platform Profit,** and **3) commercial rental Profit.**
### WEB2 → WEB3
JEFFWorld can distribute profit from existing WEB2 platform companies to users and prevent rapid token inflation by continuously injecting external profit into the token ecosystem.
Because external profit is proportional to user growth, more users will not significantly reduce their activity profit, and more $JEFF Tokens can be bought back to maintain stable token value.
Through this, JEFFWorld is expected to dominate the new market as a permanent platform.
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